Whenever a business plans to get into email marketing, it aims to build a customer list and gain conversions from it, but what is the process to make it work? Email marketing is not just about developing lucrative content and asking the audience in a creative way to connect with the brand. Still, email marketing builds a funnel through which a lead passes through and reaches you.
The SEO White Label Services understands the potential of email marketing in your digital marketing strategy to increase your sales. If you want an email campaign to fit the business objectives perfectly, it’s time to build the email marketing sales funnel with our step-by-step guide. Let’s walk through the process of it.
Earn Qualified Business Leads Through Email Marketing By SEO White Label Services
Email marketing is an incredible opportunity to capitalize on when you want to drive sales, leads and cash flow to the business. It’s one of the critical aspects to focus on for brand growth and to deliver a better reach to your business. Let’s find out how you can earn qualified business leads through email marketing by building an effective sales funnel.
Analyze Audience’s Behavior
Whenever we design something for a customer, we learn as many details about them as possible to design their persona and deliver the stuff that matches their expectations. Without identifying your audience and analyzing their behaviour, it would be hard for you to build the sales funnel that compels them to enter into it. Before you build a funnel for them, you must answer a few questions to get a clear picture.
- At what time do they get active on social media?
- What are their preferences on social media?
- What do they expect from your brand?
Create Awareness
The next stage of the funnel is pretty logical, right? Why would your audience buy from you when they don’t know anything about your mission, values and services? If someone has newly joined your subscriber list, the first email they want to receive from you is about your introduction. This is how you spread the word about your business and are aware of the services. Awareness is not only confined to the introduction, but you have to tell them about what stands you from others and through what ways you can solve their problem. The awareness stage of the sales funnel plays a critical role in moving them forward.
Move to Consideration
When you have the prospect to the consideration stage, it’s the time when a lead will start showing interest in the brand and want to learn more about you. The Seo White Label Services boost the marketing efforts at this point and develop a lucrative strategy to move your prospect forward and boost the agency’s success. This is the point when professional agencies develop personalized content for your audience and nurture the leads. This stage will not only bring sales to the business but also increase the email open rate by 50%.
Sales Qualified
Once your potential buyer passes through the stage of consideration, you can count them as qualified for sale. They are one step away from deciding to connect to your brand. While maturing your clients through this stage, you must tell them what your brand has for them and what crazy offers they can utilize to make life simple. In this stage, add call-to-action and move them to the next stage, where they finally make a move to fall into the category of your customers.
Brand Advocacy
Nothing can be more beneficial to your brand than a loyal customer. If your audience is satisfied with your services, they will start marketing your business, and you can witness the boom on a whole new level. Before moving them to the advocacy stage, you must ensure their satisfaction and what else they need to convert into the brand advocate. White label marketing agency check all the boxes that make a sales funnel successful by creating a reward system for your customers when they give a referral to someone to utilize the services.
The conventional marketing approach only focuses on delivering a broad message to the audience without specifying how it can benefit them. Email marketing helps your customers build a perspective about your business by delivering them maximum information with discount coupons and other deals. The best white label marketing agency expands your customer reach and builds customer loyalty to generate sales.
Let’s get into some of the frequently asked questions.
Frequently Asked Questions (FAQs)
What are the five stages of a sales funnel?
When you are creating a sales funnel, there is nothing better than evaluating what you want to achieve from the specific campaign. An effective sales funnel consists of five stages
- Awareness
- Interest
- Evaluation
- Desire
- Action
What 5 A’s of sales boost the conversions and bring the audience to the business?
Before you start selling the services to the customers, it’s essential to map out their needs and what they expect from your brand. Your sales funnel must consist of 5 A’s, such as
- Awareness
- Appeal
- Ask
- Act
- Advocacy
Why do SEO White Label Services build email marketing sales funnel?
The aim of building an email marketing sales funnel is to make your leads go through the stages to mature them. The stages consist of
- Visitor
- Subscriber
- Lead
- Qualified lead
- Customer
