Go High Level Vs. HubSpot Detailed Software Comparison

As digital marketing evolves rapidly, businesses need efficient tools to manage customer relationships, automate marketing tasks, and boost their growth. HubSpot and GoHighLevel are two essential tools, and for many companies, the choice between the two is difficult. To make an informed choice, you must know their reputation as the top sales and marketing software solutions.

This blog post compares the two platforms based on features, pricing, user-friendliness, and support. Read on to find out which fits your business goals better.

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HubSpot Vs Go High Level – Overview

Go High Level

GoHighLevel is a comprehensive platform streamlining marketing and sales processes for businesses and marketing agencies. With GHL tools, companies can manage their leads, track their sales, and automate marketing campaigns.

As a result, businesses can handle all their marketing and sales activities from one platform, saving time and energy.


HubSpot is a sales, marketing, and customer service platform, but its primary goal is to improve and strengthen CRM for business organizations.

The platform has many functions organized into distinct “hubs” (sales, marketing, etc.), allowing users to pick and choose the tools they need for their business.

Go High Level Vs.HubSpot: Key Feature Comparison

Features GHL HubSpot


All-in-one marketing and sales automation

Inbound marketing and CRM


  • CRM
  • Landing page builder
  • Email marketing
  • SMS marketing
  • Funnels
  • Social media management
  • Appointment scheduling
  • White labeling
  • CRM
  • Email marketing
  • Landing pages
  • Blogging
  • Seo tools
  • Social media monitoring
  • Analytics
  • Lead nurturing
  • Workflows


Flat fee ($97/month for Starter, $297/month for Unlimited)

Tiered pricing based on features and users (Free CRM, Marketing Hub starts at $45/month, Sales Hub starts at $49/month)


  • Affordable
  • all-in-one solution
  • unlimited features
  • white labeling
  • good for agencies
  • Scalable
  • robust features
  • Good for larger businesses
  • extensive library of free resources


  • Steeper learning curve
  • Limited integrations
  • Not ideal for complex sales pipelines
  • It can be expensive for smaller businesses
  • Modular pricing system
  • Limited white labeling options

Go High Level Vs HubSpot: Which One is Better Choice?

Are you still confused, about which software will better suit your business, let’s have a deeper look:

Which Is Better For Sales Funnels and Landing Pages?

Regarding sales funnels and landing pages, Go High Level takes the crown. It’s built for easy use with drag-and-drop tools, boasts powerful automation, and offers everything you need in one platform at a budget-friendly price.

However, if you crave a more comprehensive marketing toolkit with advanced features and integrations, HubSpot might be your match, though expect a steeper learning curve and higher cost.

Which Is Better For Marketing Automation?

Marketing automation is an essential part of any modern marketing plan. It enables organizations to streamline their marketing efforts, nurture leads, and provide personalized experiences more efficiently. Both platforms support marketing automation, which simplifies workflows and marketing campaigns.

GoHighLevel is committed to providing a comprehensive suite of marketing automation tools, including lead generation, email marketing, landing page design, and automated procedures. On the other hand, HubSpot offers a wide range of marketing automation features, including analytics, social media management, and content management.

Which one has a Better Website Builder?

While both GoHighLevel and HubSpot offer website builders, their strengths differ. GoHighLevel’s user-friendly drag-and-drop interface and mobile-optimized templates excel for fast landing page and funnel creation, making it ideal for beginners and marketing agencies. However, its design flexibility is limited.

Conversely, HubSpot boasts a more comprehensive template library, greater design control, and built-in SEO tools, catering to businesses needing robust content management and integrated marketing features.

Which One is Affordable?

Regarding affordability, GoHighLevel wins with its flat $97 plan, offering unlimited features, ideal for budget-conscious businesses. HubSpot’s starting price is lower at $20, but additional features require costly upgrades, potentially exceeding GoHighLevel’s cost in the long run. 

Choose GoHighLevel for affordability and simplicity, while HubSpot caters to complex needs with deeper functionalities but a potentially higher price tag.

Which is Best for Agencies?

Go High Level and HubSpot provide agencies with a mighty arsenal but are targeted at different approaches. High Level stands out for its all-in-one nature, white–labeling options, and scalability, making it perfect for streamlining processes. 

Agencies with more than one client will enjoy the ability to create sub-accounts and manage everything from one dashboard. Nevertheless, the learning curve for Go High Level is more gradual, and its integrated CRM needs to be more comprehensive.

HubSpot responds with a more comprehensive feature set, including sophisticated sales features and an easy-to-use CRM. Its flexibility is further enhanced by a wide array of integrations and a marketplace of add-ons.

However, the modular pricing system can become rather costly for agencies dealing with numerous client requirements and limited white-labeling options.

Which of them Provides White Label?

Agencies seeking white-labeled marketing and sales solutions will find a clear winner in GoHighLevel. It boasts complete white labeling flexibility, allowing you to replace branding with your own and present it as a unique offering, fostering deeper client trust and brand loyalty.

While HubSpot offers partial white labeling on higher plans, GoHighLevel reigns supreme in affordability and control, empowering agencies to build their brand and scale their business seamlessly.

If white labeling is important for your agency, connect with the experts at HexaClicks. Our white labeling services for GoHighLevel make the process easy and headache-free. We handle all the intricate details so you can focus on growing your business, not tackling tricky technical tasks. 

With HexaClicks as your partner, you’ll save time and effort while providing a polished, branded experience your clients will love. Let us worry about the complexities of white labeling GoHighLevel so you can keep your attention on serving your customers.

Customer Support and Resources

Most of GoHighLevel’s customer support tools revolve around SMS and social media messaging. The platform’s direct interfaces with Facebook, WhatsApp, and Instagram messaging allow you to have real-time conversations with customers. HubSpot provides a whole hub devoted to customer support resources.

Without a question, GoHighLevel’s AI booking bot is fantastic. However, not everyone will succeed with SMS messaging, and the platform does not offer live chat. Conversely, HubSpot provides live chat and an integrated customer care center creation and management tool for your business.

Final Verdict

It ultimately comes down to your specific business objectives to decide between HubSpot and GoHighLevel. A powerful all-in-one marketing and sales platform, GoHighLevel simplifies the processes involved in marketing and sales. It provides a comprehensive suite of tools for agencies and businesses looking for a streamlined approach.

Meanwhile, HubSpot is a market leader specializing in inbound marketing. It has extensive tools for CRM, content management, social media, and email marketing. 

You must thoroughly consider your business needs, budget, and desired features to choose between the two. Be sure to consider usability, scalability, customer service, and specific marketing and sales functions that complement your goals. Testing both platforms can be helpful for understanding each platform’s advantages and disadvantages.

FAQs – Go High Level vs HubSpot

Is it possible to use GoHighLevel and HubSpot CRM together?

GoHighLevel can integrate with HubSpot CRM. Unless you combine your free HubSpot plan with GHL, you might pay a lot. If you choose a platform that best suits your needs outright, you might get better value for your money.

Does GoHighLevel or HubSpot offer a free trial?

HubSpot offers a free basic plan without requiring credit card information. Although GoHighLevel does not offer a free plan, you can use a 30-day free trial.

High level of HubSpot: which is easier to use?

Both GoHighLevel and HubSpot are user-friendly platforms designed to simplify marketing tasks, but individual preferences and familiarity with similar platforms may affect user ease.

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