Go High Level Vs. Pipeline Pro Which Platform is Better?

Go High Level and Pipeline Pro are popular software tools for building sales funnels, automating marketing campaigns, and managing business operations. Both aim to streamline sales and marketing but take slightly different approaches.

This article provides an overview of Go High Level and Pipeline Pro. It compares their features, pricing, pros and cons, and customer support resources to help you determine which solution may work best for your needs.

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Overview of Go High Level and Pipeline Pro

Go High Level

Go High Level is an all-in-one customer acquisition and automation software. It allows you to create customizable sales funnels, email/SMS marketing campaigns, manage contacts, track analytics, and more from one dashboard. The tool is focused primarily on digital marketing agencies and service-based businesses.

Pipeline Pro

Pipeline Pro is a sales CRM and pipeline management software for small to mid-sized B2B companies. It provides tools to manage the entire sales cycle from lead capture to close. Core features include contact management, email templates, email automation, landing pages, and reporting. The focus is on helping teams manage sales pipelines better.

GHL VS. Salesforce: Side By Side Comparison

Features GHL Pipeline Pro


All-in-one sales & marketing automation

CRM and sales pipeline management


CRM, email marketing, landing pages, funnels, SMS marketing, appointment scheduling, social media management, built-in white-label agency tools

Contact management, lead scoring, opportunity management, sales forecasting, reporting & analytics, integrations with various business apps


Starts at $97/month for all features

Starts at $49/month for the Essentials plan; additional features require separate add-ons


  • User-friendly interface 
  • Affordable pricing 
  • White-label agency tools 
  • Powerful automation features 
  • Mobile ap
  • Comprehensive CRM functionalities 
  • Strong reporting & analytics 
  • Steeper learning curve 
  • Limited marketing automation features


  • Limited customization options 
  • Newer platform 
  • Focus on marketing automation might not suit all businesses
  • It can be complex to set up 
  • Not ideal for large sales teams

Which One is Better Option?

Let’s have a deeper look at which software can be the best option for your business:

Which is Better for Sales Funnels?

With its drag-and-drop funnel builder, a library of templates, and A/B testing capabilities, Go High Level is far better for building high-converting sales funnels. It makes it easy to create multi-step funnels with upsells, downsells, order bumps, and more to maximize revenue. 

Pipeline Pro focuses strictly on basic landing pages for lead capture. For customizable sales funnels, Go High Level is the clear winner.

Which is Better for Marketing Automation?

Go High Level offers superior email marketing and SMS marketing automation for campaigns. You can easily set up sequences, create complex conditional logic, and track performance with robust analytics. 

Pipeline Pro has basic drip email capabilities but lacks more advanced behavioral automation and SMS features. Go High Level is the top choice for marketing automation and analytics.

Which one has a Better Website Builder?

Go High Level provides an excellent drag-and-drop website builder to create customized landing pages, coming soon pages, websites, and entire sales funnels without coding. Pipeline Pro has no website builder at all. Go High Level has a far better builder and templates for creating marketing pages and websites.

Which One is Affordable?

When it comes to affordability, Pipeline Pro is the clear winner. Its starter plan costs just $25 per user/month compared to $97/month for Go High Level’s starter plan. As you scale, Pipeline Pro remains more affordable at $60 per user/month for its mid-tier plan than $197/month for Go High Level.

Which is Best for Agencies?

Go High Level is built for digital agencies and marketing service providers who manage campaigns and clients. Its white labeling, team management capabilities, superior automation, and consolidated reporting dashboards make Go High Level the ideal solution for agencies and freelancers. Pipeline Pro needs more client management functions for agencies.

Which of them Provides White Label?

White labeling client assets is only available on Go High Level currently. With your agency branding and logos, you can ultimately brand and white-label client reporting, invoices, dashboards, and assets. This allows agencies to manage all clients from a centralized account easily and consistently. Pipeline Pro does not offer any white-label or client management capabilities.

If you want to use white-labeled sales funnels, landing pages, and reporting for your agency clients, the expert Go High Level consultants at Hexaclicks offer fully customized and managed white-label GHL services. 

With Hexaclicks, you can white label Go High-Level assets for all your clients flawlessly every time. Contact Hexaclicks to get set up with white-labeled Go High Level subscriptions fully optimized for your agency’s needs.

Customer Support and Resources

Go High Level provides email, live chat, phone, and support ticket channels for customer assistance, an online knowledge base, documentation, on-demand product tours, training tutorials, and community forums.

Pipeline Pro offers email, live chat, and phone support with documentation, weekly live demos, and proprietary training available.

Final Verdict - GHL is A Better Choice

Go High Level is superior for sales funnel building, marketing automation, analytics, and agency/client management. Pipeline Pro excels at sales CRM features like contact management, email templating, and pipeline reporting.

If you need an integrated sales and marketing platform for automation, funnel building, and analytics, then Go High Level is the best option. Pipeline Pro is ideal for sales teams focused strictly on managing the sales cycle efficiently.

Ultimately, it depends on your priorities and use case on which solution fits best. Both Go High Level and Pipeline Pro offer free trials to test drive before committing.

FAQs – Go High Level vs Pipeline Pro

What is the main difference between Go High Level and Pipeline Pro?

The main difference is that Go High Level specializes in marketing automation, analytics, and sales funnel building. At the same time, Pipeline Pro focuses on sales CRM features like contact management, email templating, and pipeline reporting.

Is Go High Level any good?

Go High Level is an excellent platform for marketing automation, funnel building, and managing a digital business or agency. It provides robust tools for automating and optimizing the customer acquisition process.

Can I build a website with Pipeline Pro?

No, Pipeline Pro does not have a website builder. It focuses on sales CRM functionality rather than creating websites or landing pages. You cannot build a website with Pipeline Pro.

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