Go High Level Vs. Salesforce The Ultimate Comparison Guide

You have a wide range of options to choose from in the CRM market. There can be much to consider when selecting what functions are right for your business and where to begin. Among CRM software, Salesforce has become one of the most prominent brands in recent years. The Go Level software is another powerful marketing automation and CRM tool that agencies love across the globe.

Here is a comprehensive Go High Level vs Salesforce comparison guide highlighting the significant differences between the two platforms and helping you decide which is better for your business. 

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Overview of Go High Level and SalesForce

Go High Level

Go High Level is a software program to assist you in improving lead generation, automating sales procedures, and managing client interactions. Shaun Clark is the creator of GoHighLevel. To aid small businesses and agencies in automating and scaling, Shaun launched HighLevel in 2018.

As there is no “Go” in “GoHighlevel,” it is often used interchangeably with “Highlevel.” Shaun was unable to obtain a High level as a domain name. Thus, he chose Gohighlevel.com.


Salesforce is a customer relationship management (CRM) tool that assists companies in tracking and evaluating consumer information and interactions throughout the customer’s lifetime. With its extensive toolkit for sales, marketing, customer support, and analytics, it can be easily tailored to meet the specific requirements of any kind of organization. Salesforce is renowned for its extensive feature set, scalability, and ability to integrate with many business applications.

GHL VS. Salesforce: Side By Side Comparison

Features GHL Salesforce


All-in-one sales & marketing automation for agencies and SMBs

CRM platform for managing customer relationships across departments


CRM, email marketing, landing pages, funnels, SMS marketing, appointment scheduling, social media management, built-in white-label agency tools

Contact management, lead scoring, opportunity management, sales forecasting, reporting & analytics, customizable dashboards, integrations with various business apps


Starts at $97/month for all features

Starts at $25/month for the Essentials edition; additional features require separate add-ons


  • User-friendly interface 
  • All-in-one platform 
  • Powerful automation features 
  • Mobile app 
  • Affordable pricing 
  • White-label agency tools
  • Comprehensive CRM functionalities 
  • Scalable for large businesses 
  • Extensive integrations 
  • Strong reporting & analytics 
  • Established brand and reputation


  • Limited customization options compared to Salesforce 
  • Less robust CRM features
  • Focus on marketing automation might not suit all businesses 
  • Newer platform with a smaller user base
  • Steeper learning curve 
  • Higher pricing for advanced features
  • It can be complex to set up and customize 
  • Not ideal for managing large customer bases

Which One is Better?

Salesforce and GHL are both powerful CRM platforms aimed at helping businesses manage sales, marketing, and customer support. Salesforce is the more significant, established option, while GHL is newer but offers competitive pricing and features. Here, we compare the core features and capabilities to help you determine which solution may work best for your business.

Which is Better for Sales Funnels?

Salesforce and GHL provide tools to help you create targeted sales funnels, though Salesforce offers more advanced options. With Salesforce, you can build multi-step campaigns, complex nurture flows with multiple decision branches, and tailor content to individual buyer personas. GHL offers a visual sales funnel and campaign builders with more basic functionality.

Which is Better for Marketing Automation?

When it comes to sophisticated marketing automation, Salesforce is the undisputed leader. It offers robust features like predictive lead scoring, territory management, complex workflow automation, and detailed campaign analysis. GHL focuses more on ease of use than advanced functionality while it provides campaign management, the automation capabilities aren’t on par with Salesforce.

Which one has a Better Website Builder?

GHL offers a drag-and-drop website builder bundled in its software, while website creation requires a separate Salesforce add-on like Salesforce Commerce Cloud. For straightforward website creation, GHL provides good templates and customization options for a primary branded site. But for advanced ecommerce capabilities, Salesforce’s add-ons offer far more power and flexibility.

Which One is Affordable?

Without question, GHL is the more affordable CRM option, making it attractive for small or budget-conscious businesses. Pricing starts at just $49 per month for up to 50 contacts compared to Salesforce, which typically costs hundreds for even its basic tier. For advanced Salesforce capabilities, expect costs in the thousands per month range.

Which is Best for Agencies?

Salesforce has specific Editions created with digital agencies in mind. These provide added functionality around building client portals, creating customized dashboards to showcase campaign performance, and robust reporting capabilities to demonstrate ROI. While agencies can use GHL, Salesforce is purpose-built to support the needs of agency teams and client deliverables.

Which of them Provides White Label?

GHL and Salesforce enable white labeling capabilities so their branding can be removed for a customized client interface. GHL allows customized logos, colors, terminology, and more to meet client brand guidelines and create a seamless experience. Salesforce lets users customize menus, dashboards, fields, and objects so the platform reflects the client brand rather than Salesforce’s branding.

If you’re looking for an expert GHL white-label partner to help customize and configure GHL to meet your reseller needs, the team at HexaClicks offers specialized GHL Implementation Services. Our certified consultants can brand and customize GHL capabilities so you can resell the platform as your own or on behalf of your clients.

Customer Support and Resources

Salesforce is known for providing exceptional customer service with 24/7 live support via phone, chat, or case submissions. It also offers an extensive online knowledge base, training videos, interactive walkthroughs, trailheads to earn certification badges and a vibrant community forum. Being the market leader, Salesforce offers a breadth of resources for help and education that is unparalleled.

While GHL provides a different high-touch support level, it offers solid customer service via live chat and a help desk for submitting support tickets. Its online knowledge base contains articles, tutorials, and webinars to help users learn the system. And the company prides itself on a solid customer success team to help onboard and train new users. For less complex needs, GHL provides decent customer support resources.

Final Verdict - Which is Better?

Regarding sophisticated enterprise-level capabilities, widespread integration potential, and strong brand recognition, Salesforce remains the undisputed leader in the CRM space. But it comes at a significant cost, making it prohibitive for many smaller businesses. For SMBs that want an intuitive system combining CRM and marketing automation at an affordable price, GHL presents a compelling option with solid core functionality.

Ultimately, there is no universal “best” option – it depends on your budget, business needs, growth goals, and willingness to adopt more complex versus user-friendly systems. Both Salesforce and GHL offer free trials so you can evaluate the systems firsthand before committing.

FAQs – Go High Level vs Salesforce

What types of security and compliance offerings do each vendor provide?

Salesforce offers robust security features and compliance certifications (ISO, SOC 2, FedRamp, etc.) to meet the needs of highly regulated industries. GHL also provides reliable security but needs to offer the advanced capabilities or compliance assurances that enterprise Salesforce customers expect.

GHL Vs. Salesforce: How scalable is each solution?

Salesforce is built to scale with a company from small startups to the largest global enterprises. GHL can also scale to support company growth but has more limited capabilities for complex, large-scale deployments than Salesforce.

What level of reporting and analytics comes with each platform?

For robust reporting, Salesforce offers powerful declarative reporting, predictive analytics, and cross-platform data visualization. GHL provides basic reporting that meets the needs of most small businesses but needs some of the more advanced analytics that power users would want.

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