GoHighlevel vs SharpSpring An In-Depth Comparison

Have you ever thought of a marketing strategy that may revolutionize your company? Companies seek efficient ways to maintain customer relations, automate marketing tasks, and boost expansion. Even though GoHighLevel and SharpSpring are both essential tools, choosing between them may be difficult for many organizations. To make an informed choice, you must know where they stand as a sales and marketing software.

This blog post compares and contrasts the two options in terms of functionality, price, usability, and customer support. Both options provide special tools that are very advantageous to companies. Which of these qualities best meets your business goals? Let’s look at them.

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GoHighLevel Vs. SharpSpring – Overview


GHL, which came out in 2018, provides outstanding features and special tools for growing businesses. The comprehensive and seamless approach of GoHighLevel is matched by very few other platforms. It is an all-in-one solution for agencies, SMBs, entrepreneurs, and marketing experts. GHL has become a go-to platform for businesses since it successfully removes the necessity for using other technologies. It includes many tools that help with lead generation and communication, email marketing, contact management, creating landing pages and sales funnels, marketing automation, and much more. It automates repetitive operations to save hours of work. 


In the competitive world of digital marketing platforms, SharpSpring stands apart. It provides plenty of options for companies trying to make an impact online. Because its features prioritize personalizing and automating marketing campaigns, it’s an excellent option for marketers who want to take a more strategic approach.

In comparison to its well-known rivals, such as GoHighLevel, HubSpot, Keap, and Marketo, this Florida-based firm is much smaller. It does, however, have a loyal user base made up of small American companies that operate on a budget but recognize the benefits of using marketing automation software.

GoHighLevel Vs. SharpSpring: Key Features Comparison

Features GHL SharpSpring


All-in-one marketing, sales, and CRM platform

Powerful built-in CRM, emphasizes sales &  marketing


  • Landing pages & funnels
  • Advanced CRM
  • Email Marketing
  • SMS Marketing
  • Website Builder
  • Customizable Funnels
  • White-Labeling
  • Video Hosting
  • Reputation Management
  • Behavioral-based Email Automation
  • Form Builders
  • CRM
  • Visual Workflow Builder
  • Blog & Landing Page Builder
  • Analytics & Reporting
  • Third-Party Integrations
  • Communities & Support
  • Affiliate Management


  • Starter: $97/month (unlimited contacts, funnels, and landing pages)
  • $297/month (Everything in the starter package, API access, unlimited sub-accounts, branded desktop app)
  • Both offer 14-day free trials
  • Offers 5 Plans
  • 10k Contacts (from $999/month)
  • 1k Contacts (from $449/month)
  • Agency (Custom)
  • Enterprise (Custom)
  • 20k Contacts (from $1449/month)

Target Users

  • Digital marketing agencies
  • Businesses/professionals who require comprehensive tools
  • SMBs, enterprises, marketing agencies

Which Solution Offers Better Automation & Workflow Optimization?

GoHighLevel’s toolkit offers revolutionary automation, making it possible to create intricate, multi-step marketing campaigns that are carried out automatically. GHL automates repetitive chores like email marketing and social media engagements to save up time for strategic and creative work.

By utilizing SharpSpring’s behavioral-based email automation, you can personalize emails delivered in response to user actions. This ensures that each message is distinctive and engaging.

Which Tool Offers Better Analytics & Reporting?

Arguably, one of GoHighLevel’s most significant features is its reporting and analytics tools, which offer comprehensive insights into customer behavior, marketing campaign performance, and other essential business areas. This data-driven approach makes it possible to make marketing efforts accurate and efficient and helps in making strategic decisions and making successful adjustments. You can easily monitor your campaign’s performance, conversion rates, and other important metrics with the help of GHL’s comprehensive analytics and highly customizable reporting tools.

Comprehensive analytics allow you to fine-tune your strategies for optimal effect and gain crucial insights into the efficiency of your marketing. With SharpSpring, you can analyze visitor behavior on your website, generate customized reports, and get full analytics and insights into marketing performance. 

Which Solution Offers Better CRM and Sales Features?

GoHighLevel’s CRM is a powerful tool for nurturing quality leads and customizing your customers’ journeys. It does much more than just managing contacts. Through in-depth and thorough tracking & segmentation, you can easily adjust your strategy to precisely match the client’s needs, track interactions, and follow up on quality leads. This way, it is much easier to boost conversion rates and overall engagement.

SharpSpring offers built-in CRM integration, blending your marketing and sales efforts with CRM. It focuses more on aligning sales and marketing activities with features like end-to-end ROI tracking & lead scoring.

Which Provides Better Content Creation & Management?

Landing page development, funnel building, and blogging are just a few of the content production and management capabilities that GHL offers. These enable you to optimize your content generation tactics right from your platform, improving engagement and increasing your SEO visibility while generating more conversions. 

SharpSprinng offers powerful landing page builders, which makes it easier for SMBs to produce, manage, and efficiently optimize their content for SEO.

Which Tools Has Better Integration Capabilities?

GoHighLevel offers a wide selection of integrations with popular tools and services, with a particular emphasis on platforms that marketing agencies may find useful, such as calendar apps, payment processors, and more. With GoHighLevel’s integration of Shopify, Stripe, Slack, TikTok, Quickbooks, and effective SMS, phone calls, and emails, you can ensure your leads are always in contact. It also offers an API for customized integrations.

SharpSpring offers a wide range of integrations that may be added to your marketing stack to create a customized toolset tailored to your specific requirements. SharpSpring is well-known for its native integrations and open APIs with numerous third-party apps, such as social media, productivity tools, and CRM systems.

Which Solution Offers White-Labeling?

GoHighLevel provides white labeling for agencies that want to keep their brand consistent. This tool allows users to give their clients a branded and polished experience by personalizing the dashboard and reports on the platform.

Although SharpSpring does not provide white labeling, its support staff can assist you and your clients. The monthly base price includes all of the features.

If you don’t have the time to create your own funnel websites and manage sales automation on GHL, you can always reach out to a white-labeling provider like HexaClicks, their experts can help you set up your GoHighLevel account.

Which Solution Supports Membership Sites & Online Courses?

As a funnel builder component, GoHighLevel facilitates the creation of membership sites and online courses. Thanks to direct interaction with its CRM and automation tools, users can create special areas for members or students and gate content for simple management.

Online courses or membership websites cannot be made using SharpSpring’s built-in features. However, because of its wide range of integration capabilities, it can work in tandem with other specialized solutions designed for this purpose, maintaining a cohesive marketing strategy.

GoHighLevel Vs. SharpSpring: Which is The Better Choice?

GoHighLevel’s capability to offer several tools on a single platform is one of its key features. For landing pages, CRM, email marketing, and other features, it does not require separate software. All you require is available in GHL.

By doing this, you can assure consistency throughout the various facets of your marketing plan and save time. Choosing GoHighLevel enables you to:

  • Streamline marketing procedures.
  • Give your customers better services.
  • Enhance output and promote expansion.

The most important factor is not which tool has the most sophisticated features and capabilities. The goal is to examine how you can use them to provide your clients with better results. GHL is unquestionably the superior option in this case.

FAQs – Go High Level vs SharpSpring

Does GoHighLevel have accounting?

Yes, with GHL, you can manage your accounting operations.

Is GHL a pyramid scheme?

It is not a pyramid scheme, it is an all-in-one platform for marketing that offers numerous marketing tools and automation features. 

What is SaaS mode in GHL?

It is a license to sell software owned by HighLevel, which you can sell as yours.

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