GoHighLevel Vs. Zoho Which CRM Takes the Crown?

Are you considering using a CRM for your business? Whether you need it for an established business or a startup, it has the power to transform your business. There are two big names in the industry: GoHighLevel and Zoho. With multiple options available, it can be challenging to pick the platform that best suits your business needs.

In this blog, we will compare these two solutions so you can pick the best one! Let’s get started.

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GoHighLevel Vs. Zoho: Overview

Your choice will depend on the features each platform offers and your business needs. Here is an overview of both platforms and then we will analyze their features.


GHL (Go HighLevel, HighLevel, or GoHighLevel) was launched in 2018 and specifically tailored to marketing agencies and professionals. GoHighLevel offers its users an exceptional and advanced range of features, including tools for efficient lead management, built-in CRM, pipeline management, funnel building, client acquisition & retention, lead capturing & nurturing, automation, and much more. 

GHL claims to save time by automating time-consuming tasks, offering simple solutions for complex business needs, and ensuring that agencies have the resources needed to build client connections from the start. 


Zoho CRM is part of a wider suite of Zoho apps made for companies of all sizes operating in different sectors. Analytics, sales automation, marketing automation, and artificial intelligence (Zia) are just a few of the many features it provides. Because of its scalability and flexibility, Zoho is a well-liked option for SMBs looking for a complete CRM system that can grow to suit their needs.

GoHighLevel Vs. Zoho: Key Features Comparison

Features GHL Zoho


All-in-one marketing, sales, and CRM platform for marketing agencies, SMBs, and entrepreneurs

CRM solution that caters to businesses of all sizes


  • Landing pages & funnels
  • Advanced CRM
  • Email Marketing
  • SMS Marketing
  • Website Builder
  • Customizable Funnels
  • White-Labeling
  • Video Hosting
  • Reputation Management
  • Blogging Platform
  • Sales Force Automation
  • Lead Management
  • Deal Management
  • Contact Management
  • Workflow Automation
  • Customization
  • Communities & Support
  • Third-Party Integration
  • Collaborative Analysis
  • Omnichannel Customer Engagement


  • Starter: $97/month (unlimited contacts, funnels, and landing pages)
  • $297/month (Everything in the starter package, API access, unlimited sub-accounts, branded desktop app)
  • Both offer 14-day free trials
  • Bundles Available (Monthly/Yearly)
  • Standard (per user): $20/mo or $14/mo/billed annually
  • Professional (per user): $35/mo or $23/mo/billed annually

Target Users

  • Digital marketing agencies
  • Businesses/professionals who require comprehensive tools
  • SMBs and businesses of various sizes in different fields

Which Platform Offers Better Customization?

White-labeling is a feature of GoHighLevel that makes customization a lot easier. For marketing companies trying to brand their products, this is ideal. GHL’s voice, text, and email solutions allow you to communicate with your clients across several channels from one platform. This integration is necessary to maintain a successful and consistent communication strategy.

With the customization possibilities provided by Zoho, you may adapt the CRM system to your own business requirements. Because of its scalability, you can increase usage as your company expands.

Which Solution Offers Better Automation?

GHL is known for its extensive range of automation features. With its robust and advanced automation capabilities, users can easily create automated workflows for social media interactions and emails, including behavior-based emails, SMS messaging, and more. GHL automation tools are specifically designed for nurturing leads so that no lead leaves without being engaged or converted. They help push leads further down the funnel without any manual work.

Zoho offers automation features to significantly reduce repetitive tasks like sales pipeline tracking, monitoring performance, lead generation, etc. This way, you can focus more on building customer relationships. 

Which Tool Offers Better Analytics & Reporting?

GHL provides comprehensive, detailed, and in-depth reports and analytics that assist companies in monitoring overall business growth and gaining a deeper understanding of their campaigns. GoHighLevel’s thorough analysis guarantees that companies can adjust and maximize their growth strategies for improved outcomes.

Businesses can make data-driven decisions and devise successful strategies, thanks to Zoho CRM. It offers sophisticated analytics and reports that offer insights into customer behavior, sales success, and marketing efficacy. 

Which CRM Offers Better Integrations?

The sheer number of third-party integrations that GoHighLevel provides sets it apart. It provides users with a CRM, sales, and marketing— a feature-rich-one solution. Below is a list of third-party apps that can be integrated: 

  • Zapier
  • Slack
  • Google
  • Tiktok
  • Quickbooks
  • Shopify
  • Stripe
  • Facebook 
  • WordPress
  • Instagram
  • Zoom
  • Twilio
  • WhatsApp
  • PayPal

Zoho offers a wide range of third-party integrations with applications to enhance overall efficiency. These include popular tools for customer service, email marketing, accounting, and much more. It efficiently allows you to create an integrated tech ecosystem.

Which Platform Has More Powerful CRM Features?

The features of GoHighLevel are specifically tailored for marketing professionals and agencies. It effectively enables: 

  • Customer Tracking
  • Lead Management
  • Customer Segmentation
  • Pipeline Management
  • Automation

GHL’s CRM is extremely effective for marketing initiatives that require careful and in-depth monitoring since it integrates unique marketing tools. This allows users to fine-tune and make adjustments based on consumer interactions easily.

With a more conventional approach, Zoho CRM provides several capabilities to meet the demands of different types of enterprises. It provides features such as: 

  • Deal Tracking
  • Sales Force Automation
  • Workflow Automation
  • Contact Management

These features are essential for sales-driven businesses.

Which Solution Offers White-Labeling?

White-Labeling is one of the special features that GHL provides! The sales funnels, landing pages, and websites you design are yours to brand; you may even get rid of any GoHighLevel branding components.

This is a crucial tool for agencies that want to keep their brands consistent. CRM and marketing solutions are simple to rebrand under your own name so that your customers have a smooth experience.

Get in touch with a white-label supplier if you lack the time to design landing pages and sales funnels and handle everything yourself. HexaClicks can assist you with GHL account setup and ready-to-use services.

Only two kinds of white-labeling solutions are available from Zoho:

  • Standalone portal-based white labeling
  • Embedded Analytics 

Which CRM is Best for Agencies?

GoHighLevel is clearly the superior choice for marketing professionals and agencies, even if both platforms include distinctive CRM and marketing automation technologies. Its emphasis on CRM, sales, and marketing technologies can greatly streamline processes, increase productivity, and cut expenses. You won’t ever need to spend money on various marketing services because it provides a wide range of resources in one convenient location.

Its features are intended especially for marketing companies; it provides customized solutions that can greatly help expand your agency. GoHighLevel is a great option for companies looking to improve their marketing tactics and accelerate overall growth.

FAQs – Go High Level vs Zoho

How many customers does GHL have?

GoHighLevel reported its clientele to be around 65,000 in 2023, with clients in over 140 countries who have reportedly earned hundreds of millions of dollars using the platform.

Does GoHighLevel have a mobile application?

Yes, GHL has a mobile app named ‘Highlevel’ that is available on Playstore and Apple App Store.

Are GoHighLevel integrations free?

Yes, integrating a third-party app is free. However, the app itself may have subscription fees.

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