Gone are the days when people used to find the space in newspapers to publish their business ads to generate sales and traffic. Google ads have replaced conventional marketing ideas as they can elevate the ranks of your business without spending extra. But what if your Google ads need to be fixed?
If you don’t have solid SEO professionals to handle your Google ads like a pro, it’s time to utilize white label digital marketing services. Instead of only delivering the project, we focus on developing your strengths to fulfill your promises to your clients. Let’s find out how a white label SEO agency handles your Google ads without compromising your reputation in the industry.
Reach the Wider Audience with Google Ads through White Label Digital Marketing Services
Do you know Google handles around 4.1 Billion queries in routine and is known as one of the most popular and reliable search engines worldwide? Before running any Google ad campaign, it’s essential to understand it completely. Let’s find out how a white label marketing agency handles your Google ads to meet business goals promptly.
Evaluate Current Ad Performance
The primary step before jumping to the following Google ad campaign companies often tend to neglect is evaluating the current or former ad performances. We learn from our mistakes, and a complete audit of the previous campaign helps in understanding what is not resonating with the audience to replace it with some powerful element. At Hexaclicks, before creating the next ad campaign for your brand, we evaluate the current ad performance for the success of your business. You need to measure success through key metrics.
- Impressions
- Clicks
- Cost per conversion
- Cost-per-click
- Click through rate
- Conversions
A/B Split Testing
What if you have two mind-blowing ideas to make your Google ad attractive but are unsure what will work with your audience? That’s when A/B split testing comes into action and resolves your confusion. A white label marketing agency initiates split testing to test which version of the ad is capturing the attention and working successfully. You change the different versions of advertisements by changing.
- Offer
- Headings
- Ad copy
- Description.
Set the Target
You can’t target everybody with your Google ads because if you are doing so, you are only damaging your business numbers. What if your target audiences are uninterested in your services and must respond to your offers? A professional team of digital marketers researches your target audience and learns about their demographics, geography, and psychographics before targeting them with your ad. Explore several elements crucial to your ad campaign’s success before getting disappointed by the results that result from the lack of research.
Find Negative Keywords
Another element that should be in your Google ad campaign is the negative keywords. Without adding them to your ad content, there is no way you can create hype with your content in the market to capture the attention. A negative keyword will help you filter the audience, such as when people are not explicitly looking for your services but something else. It will also save your campaign from wasting the budget that you have set for a month. White label digital marketing services can help you in this regard and ensure that your campaign works effectively.
Lucrative Ad Copy
An advertisement copy amplifies your services to the audience and converts a lead into a potential customer to perform the desired action. The best white label marketing agency creates a sense of urgency and makes it as lucrative as possible by triggering an emotional reaction from your audience. An advertising copy should be convincing enough to convert your audience into buyers by gaining their trust. Along with emphasizing unique positioning, you must address your audience’s pain points to make your ad click-worthy.
Setting the budget, learning about the target audience, and running the Google campaign to become the industry’s next big thing overnight seem simple. Knowing about the industry’s best practices and a professional SEO team is necessary to yield the results.
Let’s look into some of the frequently asked questions
Frequently Asked Questions (FAQs)
What are the three basic principles of developing Google Ads?
To build an impeccable reputation in the industry with your Google ads, you must understand the 3 basic principles to add to Google ads.
- Relevance
- Control
- Results
How do white label digital marketing services create a successful ad?
The team of experts conducts an audit to identify the market gaps your business is going through before executing any strategy. To create a successful ad, a marketing agency adds five elements to its ad to target the problem.
- Targeted audience
- Unique value proposition
- Quality content
- Call-to-action
- Tracking and monitoring
What are the most common techniques to include in your ads?
Ads are not only prepared to spread the word about your services, but they build an emotional connection with the audience to gain their trust. Some of the techniques that you should consider while preparing your digital ads are
- Promotional content
- Emotional appeal
- Valuable information
- Initiating conversations with the customers
