Are Facebook ads yield results for your competitors, but your ads perform dreadfully? Marketers often get frustrated when this happens despite trying various creatives, nothing seems to work. Keep in mind, it’s not just you. Many businesses receive high traffic on their ads but do not convert.
Generally, Facebook ads are a great way to boost your brand awareness and sales. But, if you fail to write compelling ad copy that generates revenue, your Facebook marketing strategy will fall flat.
If you want to boost through FB ads, feel free to contact our white-label digital marketing agency. Our experts will help you to create an ad that garners significant traffic to your site and leads them into paying customers; now, your ad will be a hit.
4 Surefire Tips from White-Label Digital Marketing Agencies
Fortunately, for all those who struggle with writing compelling ad copy that works on Facebook, Here are 5 of these proven and winning strategies:
- Start with interest-based targeting
- Grab your reader’s attention with a compelling hook
- Leverage emotional triggers
- Boost, Track, Tweak and improve the campaign
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Start with Interest-Based Targeting
Do you know your target audience? Don’t take a guess based on your gut and see whom you’re trying to reach. When starting, it’s important to have a broad audience. However, remember that your goal is to find the right people who are most likely to buy from you. That’s where interest-based targeting comes in.
This means that besides targeting users based on age and gender, Facebook allows advertisers to target them based on their online interests and demographics. You can also use interest-based targeting based on their geographic location and online behavior (such as liking certain pages or visiting certain websites).
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Grab your Reader’s Attention with a Compelling Hook
Are you ready to ethically bribe your readers? Grab your reader’s attention with a compelling hook. A hook is an interesting statement that grabs the reader, forcing them to take notice and click. It’s the first thing that catches the eye of your audience.
Before starting to pen your ads and brainstorm hooks and angles for them, you need to consider what people you are trying to reach, their stage in the buying journey, and how you can captivate them in some way, so they don’t scroll and pay attention.
Our white-label Facebook ad services experts will make a strategy to keep potential buyers from browsing Facebook home feeds long enough so they can see your ad. We also have some case studies on how to grow your business.
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Leverage Emotional Triggers
We all know and feel the power of emotion but don’t always acknowledge it. They are powerful motivators and can create a strong connection with your audience.
Before writing a Facebook ad copy, you need to understand what emotions you want to invoke in your audience. It might be clicking your ad or buying from you, But whatever emotion you select should speak to the benefits of moving toward the next step and have a clear call to action.
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Track, Tweak and Improve the Campaign
Once you have launched your ad campaign and are getting more clicks daily, it is time to ameliorate, track, tweak and improve the campaign. It’s easy to fall victim to relying on vanity metrics like likes or comments, but those metrics aren’t reliable. A successful ad campaign depends upon how appealing your ad is to the audience. While setting up your advertising campaign, you should keep the following metrics in mind.
The following steps will help you to make all these adjustments:
- Evaluate cost per click (CPC) or pay per click (PPC)
- Check your ad frequency
- Check for audience reach and specific results
Your competitors are attracting more visitors to their sites. Are you? Furthermore, you are following all the strategies to boost your ad, yet you aren’t filling the loop.
The professionals of white label digital marketing agency will help you to create a holistic Facebook ads strategy that surefire your success and make you stand out from your competitors.
You can expect them to help you with:
- Quality of Your Ads
- Increased Engagement
- More Revenue
- Improved ROI
- Manage the Number of People Who See Your Ads
- Boost Conversions
Frequently Asked Questions
What should be ad frequency?
The bid and budget determine the frequency of your ads. The higher the bid, the more often your ad will be shown to users. Increasing brand awareness generally requires a frequency of 3-4 times.
What is a successful Facebook ad strategy according to a white-label digital marketing agency?
Choosing your audience is one of the most important factors in a successful Facebook ad strategy. Before you can create an effective campaign, you must understand who your target market is.
The best Facebook strategy is based on
- Awareness
- Consideration
- Conversion
What are some common problems if the Facebook ad is not working?
- The ad is not optimized
- The ad is not targeted
- The ad is not relevant
- It’s not engaging
- It’s unclear what you are trying to say in the Facebook ads copy
- It’s irrelevant to your audience and product or service
- You’re targeting the wrong people
