The evolution of marketing is never-ending. So how do you compete with Google ads? Google is the most popular and used search engine in the world. It is also one of the best platforms for advertising purposes.
Advertising on the company’s site generates billions of dollars annually, which means there’s a lot at stake for marketers who want to get their brand noticed. However, it’s not as easy as just placing an ad on google and hoping that consumers will find it organically. Certain tactics need to be implemented for your brand to stand out from the crowd.
“PPC” refers to pay-per-click advertising. Pay-per-click advertising allows businesses to pay only when the ad is clicked. Marketing success in this chaotic era requires a dedicated focus on digital — especially PPC.
Are you wondering why? Customers are virtually always online and it is a never-ending battle between the competitors. Online presence is essential for reaching customers and beating your competitors.
PPC is generally associated with Google Ads since it is the world’s most popular marketing strategy. With so many other business objectives, how can you prioritize PPC? We’ve got you covered! At our white-label digital marketing agency, we put our time and energy into the right approach. So you can reap the rewards.
This article has compiled a list of guidelines that will help you defeat your competition.
How to Compete in Google Ads with a White-Label Digital Marketing Agency
It’s no surprise that Google rules the world of search. It helps you find what you need and does so faster than any other search engine. Google also has a whopping $750 billion market cap and processes more than 5 billion daily searches!
If competition is an issue for your business or product, consider the following strategies to compete with Google ads and get ahead of the pack:
Prioritize the Quality Score of your Website
If you want to win the bidding war, prioritize your quality score. The quality of your ads depends entirely on the quality of your website. Before jumping into ad campaigns, examine your website thoroughly to ensure it is up to par. A low-quality landing page can significantly harm your conversion rate and cost per click (CPC).
Quality score is Google’s metric for measuring the quality of an individual keyword, ad group, or campaign’s performance in terms of clickthrough rate (CTR), cost per action (CPA), and other metrics.
Google uses CTR and other metrics like relevance and landing page experience to calculate a keyword’s Quality Score. We at a white-label digital marketing agency will revamp your website and help you secure a higher Quality Score for a targetted keyword that will boost your ROI.
Optimize your CTR
Click-through rate (CTR) is the ratio of clicks to impressions. If you want to compete in Google Ads, then you must learn how to optimize your CTR. Identify your best-performing keywords and optimize them with the CTR. You’ll spend less money and outpace your competition if you make your ads shine.
We identify high-performing keywords with the help of our white-label digital marketing services that will outperform your competitors.
Focus on the Right Traffic
Targeted traffic is the key to successful advertising. You need targeted traffic if you’re trying to sell a product or service. Focus on keywords specific to your business and industry and long-tail keywords (with lower search volumes). Your Google Ads campaign can only succeed if your keywords align with your website content and your potential customers’ search terms.
Additionally, understand your audience and their pain points. The goal of any ad is to get people to click on it. That means you must understand who will benefit from your ad, their problems, and how this product/service can solve them.
When it comes to Google Ads, you have to optimize your website, analyze your customer base, determine the best keywords, optimize your bidding, and optimize your budget.
As a business owner, time is money, and you want to cash it. The next time you want to tap into the power of Google advertising for your business, consider hiring a service like a white-label digital marketing agency to handle your campaign.
Frequently Asked Questions
How can a white-label digital marketing agency help you to beat your google ads competition?
Here are tips:
- We know your competitors
- We understand the Google Ads platform
- Our experts use the right tools
- Our CPC targeting is key when it comes to bidding
How to outrank in google ads?
You are looking for ways to outrank your competition as a business owner. The best way to do this is by using the right keywords. When ranking in Google Ads, the most important thing is knowing what your competitors are doing and how they are doing it. If a competitor uses a keyword that you don’t use or have never used, it may be time for you to start adding them to your ads!
Why are google ads important in marketing?
Google Ads (AdWords) is a platform for advertisers to promote their products or services.
- Increase sales
- Help in brand awareness
- Boost customer engagement
- Improve product promotion.