Their in-house team created a custom website for their trucking business but were not successful in gaining traction. With no leads pouring in, the website launch was going downhill. Since their services are specific to a region, they were losing clients to their competitors. They wanted to better their brand visibility and get qualified prospects directed to their website. A set brand position in the trucking industry would directly impact their probability of getting top tier projects.
A custom code website has technical challenges in terms of SEO strategy implementation. The client wanted more traffic on their website and conversions without changes to their current website.
HexaClicks’ SEO team conducted a thorough market and competitor research. They replaced keywords with low search volumes and greater difficulty. Our content creators curated creative, engaging, and SEO-optimized articles. The traffic, lead retention, and sales increased exponentially through proper optimization. The content was used as a lead magnet by driving it through Google ads. HexaClicks implemented best practices for SEO optimization to boost rankings and visibility on search engines. Our content team curated engaging content for off-page and on-page blogs to further push the content and the website.
Our clients have a unique client base, so we focused on ranking their services higher on Google My Business. We ran an in-depth analysis for their website to improve UI/UX experience. That would have a direct impact on their website’s traffic rate.
PPC experts identified the use of irrelevant keywords in previous ad copies. Keywords were updated, new and tested copies were made live. Text ads were shifted to phone call ads for lesser user hesitation. It attracted the target demographic, generated greater leads and better conversions.
Our content strategy had an impressive impact on the click-through rate. The writing was targeted, precise and accurate which increased user retention. We observed that our bounce rate decreased and our client’s ranking in search results increased.
Our PPC campaign was a success because the CPL decreased by 75.04% whereas the conversion rate grew to 232.98%. More relevant keywords allowed access to qualified leads and therefore, had a greater impact.
I am currently a Partner of HexaClicks, couldn’t recommend them more highly. Thier work is impeccable & their communication is incredibly professional.
Seth Brown
HexaClicks’ onboarding process is Simple and Swift. We not only provide white label digital marketing services but also assist you as much as we can from the moment you have your discovery call with a prospect. We can help you with audits, analysis and strategy reports that will tremendously reduce your workload. We ensure that we equip you with supporting documents and analysis that will help you during your strategy calls with your leads. Our in-depth analysis and audit reports skyrocket your Conversion rate.
Your Leads are comparing you with other Digital Marketing Agencies. And with detailed information, in-depth audit and Data Focused Strategy help our agency partners gain the competitive edge they need.
